8:30 - 9:00

Registration (collect your badges)

9:00 - 9:30

Welcoming Speeches

Wajih Khelifa

Acting Chef de Cabinet

Ministry of Tourism and Handiscrafs



Tom Ashwanden

Chief of Cooperation

European Union - Tunisia



Shadi Atshan

General Director

Leaders International

9:30 - 10:30

Panel 1: Tourism & Creative Industries: Unlocking Synergies for Sustainable Growth

This high-level panel explores how the tourism and creative industries can strategically intersect to create sustainable cultural, social, and economic value. Panelists will examine how creative content—from design and digital arts to crafts and performance—can enhance tourism experiences, while tourism opens markets and visibility for local creators. Through real-world examples, the discussion will focus on joint infrastructure, shared programming, and integrated policy frameworks that unlock growth and position Tunisia as a leader in creative tourism.

Wahida Jaiet

Advisor to the Minister

Ministry of Tourism and Handicrafts



Mehdi Haloui

General Director.

Tourism board – ONTT



Leïla Msellati

General Director

Handicrafts board - ONAT



Khadija Djellouli

Communication & Development Project Expert

UNIDO



Serge Stagnoli

Lead Advisor – Tounes Wijhetouna Programme Support

European Union



Emmanuel Noutary

General Delegate

ANIMA Investment Network

10:30 - 11:00

Project Presentations

Spotlight on TANIT & Euromed Clusters Forward

Dina Zabaneh

Projects Manager

Leaders International



Fatma Ben Nour

Country Manager - Tunisia

Leaders International

11:00 - 11:30

Coffee Break

11:30 - 12:30

Panel 2: Finding Value, Building Destinations — Challenges and Opportunities

This session features a series of case studies and presentations showcasing how creative industries are transforming communities, driving innovation, and building destination identity. Speakers will share success stories from Tunisia and beyond, highlighting the power of design, digital culture, storytelling, and heritage preservation to shape economic futures. The session also emphasizes the role of Civil Society Organizations in nurturing local talent and connecting creative work to broader development goals.

Montassar Sassi

Ceramic Artisan & Innovator

Handmade Craft Group



Adly Thoma

Chairman and CEO

Gemini Africa - Egypt



Mahmoud Abu Amireh

Private Sector Development Expert

Leather and Shoe Cluster Palestine



Walaa Brini

Interior Architect & Design Researcher

Althiburos Immagination el Kef



Eric Ritter

Director of the School of Fashion

Académie Libanaise ses Beaux-Arts - Alba Université de Balamand



Hassine Labaied

Managing Partner

SKILA

12:30 - 13:30

Panel 3: Breaking Barriers — Women Shaping the Future of Creative Industries & Tourism

This inspiring panel highlights the leadership and innovation of women across Tunisia's creative and tourism sectors. From fashion and digital media to cultural preservation and entrepreneurship, panelists will share personal stories and professional insights on navigating challenges and building inclusive, impactful businesses. The conversation will explore how women are driving change, what barriers remain, and how cross-sector collaboration can support a more equitable and thriving creative economy.

Rym Belajouza Ben Fadhel

Founder

EIGHT Hospitality Business School



Nour Kamar Jamil

Ceramic Artisan & Designer

Belle Lune



Emna Jbeli

Creative and Cultural Impact Lead

Kortable



Nadaa Ghozzi

General Director

Select Travel and Tours



Amira Barkouti

Program Manager

Association Poney Mogods pour le Tourisme (APMT)

13:30 - 14:30

Lunch Break

14:30 - 15:30

Worksop: Civil Society Voices Shaping the Future of Creative Industries & Tourism

This high-level policy session will highlight the voices of Civil Society Organizations (CSOs) as they present their concrete recommendations to government representatives on four strategic themes affecting Tunisia's creative industries and tourism sectors. Each CSO speaker, grounded in real-world experience, will present key policy gaps and propose innovative solutions to foster more inclusive and sustainable development. Following these presentations, government panelists will respond with feedback, clarify current initiatives, and engage in an open dialogue about future collaboration. The session will be facilitated by Elyes Guermazi, who will guide the discussions and ensure that participants' inputs directly contribute to the drafting of the final Policy Brief.

15:30

Closing Remarks & Launching of the Exhibition

15:30 - 17:30

B2B Exhibition and Networking

The exhibition features a dynamic B2B platform designed to foster collaboration across Tunisia’s tourism and creative sectors. Civil Society Organizations from different regions will showcase their initiatives through dedicated regional booths, offering a window into community-led tourism experiences and grassroots innovation. Structured one-on-one B2B meetings will connect CSOs with tourism operators, ecosystem enablers, and potential investors—creating meaningful opportunities for strategic partnerships, investment, and long-term engagement.